Can ads make us feel something, even if they can’t change the world?

[Campaign India] - 02/17/2025

The best ads are not just about sales; they resonate deeply with consumers, says the co-founder and creative director of itch.



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In Indian newspapers

Bajaj Auto invests Rs 1,364 crore in bankruptcy-bound KTM
The investment will be either in the form of equity capital/preference capital/loan – convertible or otherwise in (…)
[Business Today] - 21/02/2025
Mission Shakti to be renamed as ‘Subhadra Shakti’
Deputy Chief Minister Pravati Parida hinted at the potential rebranding during a recent interaction, sparking (…)
[Deccan Chronicle] - 21/02/2025
India holds bilateral with ILO & OECD, agree to expedite feasibility study on occupations and skills
The bilateral engagement was also a follow-up on New Delhi Leaders Declaration on G20 summit in India in 2023
[The Hindu BusinessLine] - 21/02/2025
Detention of ‘village volunteers’ trigger widespread protests in Imphal
GUWAHATI: Protests broke out in different parts of Manipur’s Imphal valley on Friday after security forces (…)
[New Indian Express] - 21/02/2025
Urdu Mushaira Marks DCMS Anniversary
As part of the celebrations, poets from across India recited verses on truth, resilience, and the struggles faced by (…)
[Deccan Chronicle] - 21/02/2025
Trump deporting people at a slower rate than Biden's last year in office
A senior Trump administration official and experts said deportations were poised to rise in coming months
[Deccan Chronicle] - 22/02/2025
Take a peak: How marketers can turn digital noise into lasting loyalty
In an attention-starved and price-sensitive market, brands are battling for fleeting consumer focus. NP Digital's (…)
[Campaign India] - 21/02/2025
Several Workers Feared Trapped As Tunnel Collapses In Telangana
At least eight workers are feared trapped after a portion of an under-construction tunnel collapsed in Telangana on (…)
[NDTV] - 22/02/2025
‘Gods, Guns and Missionaries’: A thorough study of how Hindu identity was shaped by colonialism
Author Manu S Pillai dives deep into primary and secondary sources to show the trajectory modern Hindu identity (…)
[Scroll.in] - 22/02/2025
Adani Group to invest ₹30,000 crore in Kerala in 5 years
Investors Kerala Summit kicks off assuring investors of not facing any hurdles
[The Hindu BusinessLine] - 21/02/2025