Hyped but hindered: Marketing moves that failed to deliver in 2024
[Campaign India] - 01/15/2025
SOUNDING BOARD: Not all that glitters is gold—Campaign explores the overhyped strategies that missed the mark in 2024 and how marketers can avoid these missteps this year.
In Indian newspapers
KLIS judicial probe to resume next week
Hyderabad: The judicial probe by Justice P.C. Ghose Commission into partial sinking of the Medigadda barrage and (…)
[Deccan Chronicle] - 15/01/2025
Gautam Gambhir Accuses Sarfaraz Khan Of Leaking Dressing Room Talks During BGT: Reports
[Free Press Journal] - 15/01/2025
Australia’s tech leaders identify AI as 2025’s defining trend
Australia’s tech leaders believe businesses have a significant opportunity in 2025 to harness artificial (…)
[The Indian Sun] - 15/01/2025
Meta apologises for Zuckerberg's remarks on 2024 polls
Union Minister Ashwini Vaishnaw had earlier called out the remarks made by Zuckerberg on the Joe Rogan podcast. Mr. (…)
[Rediff News] - 15/01/2025
20-year-old Gurjar girl killed by father, cousin for refusing to marry man of their choice in MP
BHOPAL: In an alleged case of ‘honour killing,’ a 20-year-old girl Tanu Gurjar was shot dead by her father Mahesh (…)
[New Indian Express] - 15/01/2025
Chetan Bhagat’s latest magnum opus is on booking pocket friendly trips
His eccentric ‘travel genius’ persona leads Cleartrip’s witty campaign, tackling myths and highlights the OTA’s (…)
[Campaign India] - 15/01/2025
TGCSB Cautions Citizens Against Sankranti Season
Hyderabad: The Telangana Cyber Security Bureau (TGCSB) has issued a warning to citizens to stay vigilant during (…)
[Deccan Chronicle] - 15/01/2025
RedNote Gains Ground as TikTok Nears Potential Shutdown
As TikTok teeters on the edge of a potential ban in the Unites States, users are flocking to RedNote, also known as (…)
[Deccan Chronicle] - 15/01/2025
Sundaram Alternates crosses ₹1,000 crore-mark with real estate fund IV
Currently, 70 per cent of the fund’s portfolio is deployed, delivering an internal rate of return (IRR) close to 19 (…)
[The Hindu BusinessLine] - 15/01/2025
SC asks Centre, Election Commission to respond to Congress plea against poll rule changes
The Conduct of Election Rules were amended ‘unilaterally and brazenly’ without public consultation, the petition by (…)
[Scroll.in] - 15/01/2025
'Silent' Virat Kohli Sent Blunt Ranji Trophy Message By Delhi State Body
While Rishabh Pant has made himself available for Ranji Trophy, Virat Kohli is yet to clear his stance.
[NDTV] - 15/01/2025