Young Chinese consumers turn to ‘guzi’ goods for good moods

[BorneoPost] - 01/13/2025

BEIJING (Jan 14): On Dec 31, the last day of 2024, Cui Zhijun and his friends visited “guzi” shops in Beijing’s Wangfujing Xiyue Shopping Center, dressed in anime-character costumes. As a fan of the anime series “Naruto”, this was his unique way of welcoming the New Year. The word “guzi,” a (…)



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