Quick buzz or backlash: Are negative marketing stunts fruitful?

[Campaign India] - 01/6/2025

SOUNDING BOARD: Do attention-grabbing gimmicks prioritise instant media coverage over ethics? Campaign asks experts if publicity at all costs is indeed a viable strategy.



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In Indian newspapers

Office space leasing in Kolkata marginally up at 1.3 million square feet in 2024
Key transactions recorded during October-December last year in the city were--Concentrix leased 43,000 square feet (…)
[The Hindu BusinessLine] - 7/01/2025
t's Official: Zendaya, Tom Holland Engaged
Los Angeles:�Spider-Man co-stars Tom Holland and Zendaya are engaged. The news comes after Zendaya stepped out for (…)
[Deccan Chronicle] - 7/01/2025
Stage set for a direct BJP-SP contest in Milkipur bypoll
LUCKNOW: With the Election Commission of India (ECI) notifying the bypoll for the Milkipur assembly seat in the (…)
[New Indian Express] - 7/01/2025
Silver economy reimagined: Breaking stereotypes in marketing to seniors
Tapping senior citizens' digital fluency, independence, and evolving aspirations, marketers are leaning towards (…)
[Campaign India] - 7/01/2025
Bajrang Dal leader held for raping woman in Kanpur
Kanpur:�Bajrang Dal leader Dilip Singh Bajrangi has been arrested for allegedly raping a woman on the pretext of (…)
[Deccan Chronicle] - 7/01/2025
Congress workers hurl eggs on Telangana BJP office to protest MP Bidhuri’s comments
Hyderabad: Tension prevailed at Telangana BJP office in Nampally here on Tuesday when activists of Congress hurled (…)
[Deccan Chronicle] - 7/01/2025
Protest after investment firm shuts offices in Mumbai
Hundreds of investors protested in Navi Mumbai after finding the office of an investment firm locked amid (…)
[Rediff News] - 7/01/2025
Fire at garment store in Noida, woman dead
Noida:�A 34-year-old woman died and her husband got severely burnt in a fire that broke out at a two-storey garment (…)
[Deccan Chronicle] - 7/01/2025