'What's going on here?': Entrepreneur flags Uber charging higher fares on iPhone; netizens say 'this is misuse of data'

[Business Today] - 12/22/2024

In her post, she raised a pertinent question: “When does personalisation improve user experience, and when does it start to feel exploitative?” While the pricing strategy may be rooted in understanding user behaviour and adapting to it, its ethical implications remain murky.



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